Titlebook: Engineering Legitimacy; How Institutional En Iva Petkova Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Technology start-up

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The Notion of Creative Industriesmacy in the fashion field and a review of the behavior of fashion companies, in which the unresolved conflict between artistic and commercial priority represents one of the chief hurdles to accepting new paradigms in their organizational practice.

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,The Fruits of “ Creative Disruption ”: Influence Legitimacy and Tech Culture Transfer to Fashion Intion of its clients’ digital budgets) to influence legitimacy (categorized as coordinating partners’ entire online marketing budgets and facilitating changes in the internal architectures of fashion firms).

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