Titlebook: Effectiveness of Online Marketing Campaigns; An Investigation int Sebastian Klapdor Book 2013 Springer Fachmedien Wiesbaden 2013 Conversion

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書目名稱Effectiveness of Online Marketing Campaigns影響因子(影響力)




書目名稱Effectiveness of Online Marketing Campaigns影響因子(影響力)學(xué)科排名




書目名稱Effectiveness of Online Marketing Campaigns網(wǎng)絡(luò)公開度




書目名稱Effectiveness of Online Marketing Campaigns網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Effectiveness of Online Marketing Campaigns被引頻次學(xué)科排名




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書目名稱Effectiveness of Online Marketing Campaigns年度引用學(xué)科排名




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胎兒

Miguel de Cervantes ?Don Quijote?This section provides an overview on online advertising, which is important for the course of the thesis. Key definitions for online marketing and advertising are first provided to differentiate between the individual concepts.

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Abschlussdiskussion und Ausblick,As the first two chapters indicate, paid search advertising is an important, if not the singlemost important, form of online advertising. However, the literature review from Chapter 3 shows that little is known about search engine advertising (SEA), particularly about keywords and matching options..

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Mittel gegen seine Uebertreibung,The relevance of online advertising has substantially increased in the past several years (Section 2.2). However, both research and practice have not been able to keep pace and develop a structured body of knowledge in this area.

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invade

Overview on Online Advertising,This section provides an overview on online advertising, which is important for the course of the thesis. Key definitions for online marketing and advertising are first provided to differentiate between the individual concepts.

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