Titlebook: Ear Economy; China Audio Streamin Ying Huang Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer

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U.S. Podcast Industry 2011–2022According to the Interactive Advertising Bureau’s data, U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media.

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XiaoyuzhouFMThis chapter introduces the history of China’s podcast platform XiaoyuzhouFM and analyses its industrial development in detail.

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HimalayaDa-di-da, da-di-da, the trumpet begins to play! Many of us still remember the crisp sound of the transistor radio every afternoon of the 70s and 80s. As time has evolved and technology has advanced, the traditional radio station has gradually come to an end, and audio has gradually lost its value as a medium.

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JustPodJustPod is China‘s leading podcast and digital audio company, offering 21 original podcasts that inform, entertain, and connect people through listening. At the same time, JustPod is the first professional corporate audio service provider in China, providing top brands and corporate organizations with “one-stop” audio content solutions.

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