Titlebook: Discourses of Cycling, Road Users and Sustainability; An Ecolinguistic Inv M. Cristina Caimotto Book 2020 The Editor(s) (if applicable) and

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https://doi.org/10.1007/978-3-030-44026-8Critical Discourse Studies; marketisation; cycling promotion; framing; environmental discourse; mobility;

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The Editor(s) (if applicable) and The Author(s) 2020

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M. Cristina CaimottoInvestigates narratives of conflict in four case study examples of cycling promotion texts.Proposes a new, more positive, way of framing and envisaging cycling and cyclists.Highlights how studies from

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Postdisciplinary Studies in Discoursehttp://image.papertrans.cn/e/image/280975.jpg

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Stigmatisation in Newspapers, and pro-cycling activists are discussed. It focuses, in particular, on the reporting of a fatal collision in London between Alliston, who was riding a bicycle, and Briggs, who was crossing the road. The qualitative analysis presented here observes a selection of newspaper articles concerning that c

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