Titlebook: Digital Oratory as Discursive Practice; From the Podium to t Fiona Rossette-Crake Book 2022 The Editor(s) (if applicable) and The Author(s)

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Ethos, or the Discursive Enactment of the Presentation of the Self,al speaker, namely an ethos that is personal, ethical, informal, and friendly. These characteristics are illustrated by various examples that belong to the different categories of digital oratory recognised here. At the macro-discursive level, personal ethos is instantiated by the use of personal example and personal storytelling.

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Jan Palúch,Kristián ?ulík,Alica Kala?ová made social media their main activity, and then moving to other types of actors belonging to other professional spheres. The second half of the chapter focuses on political oratory, and discusses some of the digital speaking appearances of Volodymyr Zelensky, who used social media oratory as an instrument to wage war.