Titlebook: Digital Marketing in the Automotive Electronics Industry; Redefining Customer Uli Schneider,Jürgen Hoika Book 2023 The Editor(s) (if appli

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A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Pryday business: It requires the definition of goals, strives for real-time monitoring, carries out simulations, and identifies correlations and causalities and therefore needs to be embedded in the overall business context of a company so as to provide a competitive contribution. For that reason, th

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In Pursuit of a Scalable Channel Optimization in B2Bt cyber gold rush of the modern era. However, they often fail to take the time to truly reflect on whether they are ready or fully understand what it means to make a successful digital transformation in sales and marketing. Commonly, these transformations require significant effort and are not as si

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Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketitransformation and provides insights into what is associated with which category. The authors consider this separation to be a key success factor for transformation particularly in marketing, as the seemingly endless possibilities of digitization do not only have positive effects: Making the right d

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