Titlebook: Databases for Small Business; Essentials of Databa Anna Manning Book 2015 Anna Manning 2015 database management.database design.data captur

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Designing Your Small Business Database,A well-designed database will be easy to use, straightforward to adjust, and provide reliable outputs. A poor design, on the other hand, may still work initially but is likely to deteriorate with time. Problems may arise, such as erroneous or missing data and, eventually, the database is likely to be dropped by the business altogether.

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Searching Your Database,There is little point in storing your data in a database if you cannot access it efficiently. For example, customers don’t appreciate being kept on hold for a long time while you search the database for their details. In general, it is straightforward to find data quickly if you understand a few basic techniques.

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Analyzing Your Data,You cannot press a button and expect all your data analysis to be conducted automatically. Data analysis involves detailed examination of the elements or structure of your data and can be fundamental to business decision-making.

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Peter Gailhofer,Cara-Sophie Scherfummary, goals aim to move the business in a given direction, levers are variables that can be changed with the intention of bringing about such a move, and metrics measure the progress of the goals and the levers. This chapter explains these three components in detail.

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Peter Gailhofer,David Krebs,Roda Verheyenly and quickly. . covered setting business goals, levers, and metrics. . addressed database design, with business goals very much in mind. This chapter introduces data collection and explains a number of methods for doing it.