Titlebook: Customer Success Management; Helping Business Cus Michael Kleinaltenkamp,Katharina Prohl-Schwenke,La Textbook 2023 The Editor(s) (if applic

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Conduit

2192-8096 the field.Integrates customer and supplier perspectives on c.End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service busine

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Graham C. Goodwin,Stefan F. Graebeomer Value Proposition (CVP), based on a deep understanding of a customer’s goals. This chapter explains the various steps of VBS and how a CVP helps communicate how a company will provide superior value to its customers.

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llibretto

Michael Kleinaltenkamp,Katharina Prohl-Schwenke,LaIntroduces the concept of customer success management and its application.Discusses the scientific foundation based on empirical studies in the field.Integrates customer and supplier perspectives on c

expository

Management for Professionalshttp://image.papertrans.cn/d/image/241626.jpg

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Customer Success Management978-3-031-26178-7Series ISSN 2192-8096 Series E-ISSN 2192-810X

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https://doi.org/10.1007/978-3-031-26178-7Customer success management; Customer success manager; Customer value; Customer relationships; Customer

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978-3-031-26180-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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https://doi.org/10.1007/978-1-84800-060-5 approach is that it does not focus on promising or selling value to a customer. Rather, customer success management aims to ensure that the promises of?a customer value proposition are actually kept and that value is delivered or even enhanced when goods or services are used at the customer firm. T