Titlebook: Customer Behaviour in eCommerce; Case Studies from th ?árka Zapletalová,Halina Starzyczná Book 2023 The Editor(s) (if applicable) and The A

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書目名稱Customer Behaviour in eCommerce影響因子(影響力)




書目名稱Customer Behaviour in eCommerce影響因子(影響力)學科排名




書目名稱Customer Behaviour in eCommerce網(wǎng)絡公開度




書目名稱Customer Behaviour in eCommerce網(wǎng)絡公開度學科排名




書目名稱Customer Behaviour in eCommerce被引頻次




書目名稱Customer Behaviour in eCommerce被引頻次學科排名




書目名稱Customer Behaviour in eCommerce年度引用




書目名稱Customer Behaviour in eCommerce年度引用學科排名




書目名稱Customer Behaviour in eCommerce讀者反饋




書目名稱Customer Behaviour in eCommerce讀者反饋學科排名

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2191-5482 ccessful digital marketing activities.Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion

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絕食

Strategy of Trade Organizations,ness environment. A strategy presents the steps that lead to achieving a strategic objective. The strategy that determines the behaviour of a business enterprise, that is, the behaviour of the business enterprise towards market actors, is called the business strategy. The objective of this chapter i

正常

Customer Behaviour,irect influence on the customer’s decision-making process. Knowledge of these factors is a useful input for performing customer segmentation. Describing the different customer segments is an important part of the marketing strategy and helps the company, for example, in customer relationship managem

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捐助

2191-5482 full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty..978-3-031-23573-3978-3-031-23574-0Series ISSN 2191-5482 Series E-ISSN 2191-5490

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https://doi.org/10.1007/978-3-319-17536-2as a sample survey, which included 412 commercial enterprises operating in the Czech Republic. The research among business enterprises operating in the Czech Republic revealed that the most frequently applied business strategy is the strategy of differentiation, in particular focused differentiation