Titlebook: Customer Accounting; Creating Value with Massimiliano Bonacchi,Paolo Perego Book 2019 The Author(s), under exclusive licence to Springer N

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2196-7873 sional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.?.978-3-030-01970-9978-3-030-01971-6Series ISSN 2196-7873 Series E-ISSN 2196-7881

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Special Functions and Transformseen theoretical CLV models and its implementation in practice. The main rationale is to provide CFOs and CMOs a better understanding of new and latent customer preferences in a typical subscription-based business model by directly observing the customer’s purchase behavior and subsequently linking this data to estimate CLV and firm performance.

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Some Functional Analysis Essentialss in a sample of SBEs. In combination, the empirical evidence highlights relevant take-away points and current challenges about the actual use of customer metrics in performance measurement and management control systems.

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Customer Analytics for Internal Decision-Making and Control,s in a sample of SBEs. In combination, the empirical evidence highlights relevant take-away points and current challenges about the actual use of customer metrics in performance measurement and management control systems.

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2196-7873 keting perspectives.Includes real-world examples of best praThis book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in

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