Titlebook: Current and Future Trends on Intelligent Technology Adoption; Volume 1 Mohammed A. Al-Sharafi,Mostafa Al-Emran,Keng-Boon Book 2023 The Edi

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Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse,value co-creation, which in turn, leads to continuous use intention. Moreover, the moderating effect of perceived trust is also examined in the interrelationship between perceived enjoyment, value co-creation, and continuous use intention. In this research, 400 responses were collected using a quant

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Virtual Influencers as the Next Generation of Influencer Marketing: Identifying Antecedents and Conting. This study aims to examine the influence of anthropomorphic and interactive attributes of virtual influencers on the formation of parasocial interactions and their implications for branding outcomes. A total of 283 valid responses were collected through online questionnaires. The data was anal

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Are You Ready for Tapping into the Metaverse in Higher Education? Integrated by Dual PLS-SEM and ANersity students. The purpose of this study adopts the UTAUT theory and self-efficacy to investigate metaverse adoption in higher education learning. Utilizing quantitative analysis, the study find out the factors that influence the adoption of metaverse for learning. The students who possess digital

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Investigating the Influence of Technology Anxiety on Healthcare Metaverse Adoption,tive technological solutions in healthcare deliver results and revolutionize the sector. This study explores the implementation of a healthcare Metaverse using the Technology Acceptance Model (TAM) framework. The primary goal is to enhance medical doctors’ understanding of technology acceptance by c

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Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse, in this digital era. This study used the Stimulus-Organism-Response (SOR) model as the theoretical foundation to examine the influence of social media advertising based on perceived uniqueness, perceived vividness, perceived interactivity, and credibility on affective and cognitive involvements in

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