Titlebook: Crisis Management in the Food and Drinks Industry: A Practical Approach; Colin Doeg Book 2005Latest edition Springer-Verlag US 2005 Public

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連系

Confess

Jan LouisFortunately, few chief executives in the food and drinks industry are ever likely to have to face a crisis on the scale of 9/11, the horrifying terrorist attack on the twin towers of New York in America. However, the tenets that enabled Mayor Rudi Giuliani to display such an outstanding example of leadership hold good for any CEO facing a crisis.

elucidate

Jan LouisThe most challenging areas of crisis management are dealing with attacks from individuals and organizations with extreme views as well as terrorist threats. They are distinct from product tampering and extortion demands linked with them, which are dealt with in Chapter 6.

novelty

諂媚于性

The anatomy of a crisis,In the Chinese language, the pictogram used to express crisis contains two words: danger and opportunity. The same words could be used to describe the essential elements of any crisis.

Lasting

Protecting your brands and reputation,Famous brands, consumer loyalty and reputation can have a value far greater than a company‘s tangible assets. They have to be protected at all costs.

diathermy

,The Internet—a two-edged sword,In the decade since the first edition of . was published in London, England in 1994, the scope as well as the influence and impact of the Internet has grown beyond all recognition. It has become one of the most powerful means of communication in the world as well as usually being the cheapest.

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