| 書(shū)目名稱 | Countering Counterfeit Trade | | 副標(biāo)題 | Illicit Market Insig | | 編輯 | Thorsten Staake,Elgar Fleisch | | 視頻video | http://file.papertrans.cn/240/239099/239099.mp4 | | 概述 | Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses.Describes how to quantify the market share of counterfeit goods and t | | 圖書(shū)封面 |  | | 描述 | Trade in counterfeit goods has developed into a substantial threat to many industries. The problem is no longer confined to prestigious, easy-to-manufacture products which consumers all too often knowingly purchase as cheap imitations. Today counterfeiting affects pharmaceuticals, mechanical spare parts, fast-moving consumer goods and electronic components as well as fashion accessories, clo- ing, cigarettes, and digital media. Even within the different product categories counterfeit supply is extremely diverse. While some goods pose a severe risk to the health and safety of consumers, others have a decent level of quality and s- isfy the needs of most of their users; manufacturing sites exist where people work under almost inhuman conditions whereas other facilities resemble modern, highly automated plants; and counterfeit producers may act like small-time criminals, but may also manage their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company’s anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Eff | | 出版日期 | Book 2008 | | 關(guān)鍵詞 | Protection; anti-counterfeiting strategies; brand and product piracy; brand and product protection; coun | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-540-76947-7 | | isbn_softcover | 978-3-642-09562-7 | | isbn_ebook | 978-3-540-76947-7 | | copyright | Springer-Verlag Berlin Heidelberg 2008 |
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