Titlebook: Coping with Retail Giants; Gaining an Edge Over A. Coskun Samli Book 2015 Palgrave Macmillan, a division of Nature America Inc. 2015 retail

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Developing a Merchandise Mix,ot be a problem for discounting giants since they offer everything but it is a big issue for smaller independents. They must offer important value to their customers that would make the quality of their lives better. For the retailer this means survival and perhaps prosperity. The retailer has to pe

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Pricing Strategies,s, but it does not mean they cannot offer a reasonable price and provide a reasonable consumer value. Pricing is a complex issue. Many retailers shy away from doing research and experimenting with their own pricing strategies; as a result, many retailers place emphasis on the manufacturer’s suggeste

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Introduction,me value to the market. If the market does not appreciate what is being offered by the retailer it is the curtain for that retailer. This scenario repeats itself constantly in a dynamic economic system such as ours.

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Strategy Alternatives,rates that the retail establishment has developed differential congruence which means it is helping its customers to improve their lifestyles, and, of course, simultaneously improving its chances of survival and success.

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