Titlebook: Consumption Behaviour and Social Responsibility; A Consumer Research Karnika Gupta,Narendra Singh Book 2020 Springer Nature Singapore Pte

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Book 2020ponsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.?.The book appeals to

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Ausarbeitung des Forschungsdesigns,g got combined with environment/social responsibility, and how in this regard the responsibility of corporations and consumers can be set out. Sections . and . define the conceptualizations CSR and CnsR for corporates’ and consumers’ social responsibility respectively. Sections . and . bring to light why study of CnSR is preferred over CSR.