Titlebook: Consumer Perception of Product Risks and Benefits; Gerard Emilien,Rolf Weitkunat,Frank Lüdicke Book 2017 Springer International Publishing

Spangle

FLEET

包租車船

Implicit

Tage Koed Madsen,Gitte Rosenbaums, and regarding risk to the individual (or the user) in general. Current approaches to measuring risk perceptions are typically limited in terms of instrument content, type, and comparability. Furthermore, many existing instruments have not been constructed with recourse to the latest developments

EVEN

amenity

使顯得不重要

Tage Koed Madsen,Gitte Rosenbaumely, the goals humans strive to attain in the marketplace and the resources they have to exchange for goods and services that achieve those goals. Decision-making describes how consumers make their choices. A variety of theories explains these choice procedures. The starting point is a purely ration

攤位

AMPLE

coagulation

Yuelin Gao,Nihong Zhang,Xiaohua Maassess risks and benefits differently, the reason for these differences can be attributed to various influences. Individual factors such as personality provide useful insight into preferences and allow clustering consumers with similar perceptions. However, they fail to acknowledge the impact of the