Titlebook: Consumer Happiness: Multiple Perspectives; Tanusree Dutta,Manas Kumar Mandal Book 2021 The Editor(s) (if applicable) and The Author(s), un

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https://doi.org/10.1007/978-981-33-6374-8Happiness; Consumer Behavior; Marketing; Consumer Happiness; Neuroscience

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978-981-33-6376-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

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Consumer Happiness: Multiple Perspectives978-981-33-6374-8Series ISSN 2524-5546 Series E-ISSN 2524-5554

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https://doi.org/10.1007/978-3-642-88561-7 the happiness of different parts of the world in the last 20?years. The research method was the literature review, and the approach was a theoretical research study. The main findings of the chapter are presented: Happiness has many definitions from ancient Greeks like Aristotle who considered happ

調(diào)整校對

,Funktionentheoretische Grunds?tze,For instance, the 2019?World Happiness Report?(Helliwell, Layard, & Sachs, .) ranks Finland, Sweden, and Norway to be the happier countries, while other countries like South Sudan and Afghanistan are at the bottom of the list. On the other hand, the 2019 Global Emotions Report shows that Latin Ameri

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