Titlebook: Conference Proceedings Trends in Business Communication 2020; Peter Schneckenleitner,Wolfgang Reitberger,Andre H Book 2021 The Editor(s) (

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Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review,o identify and consider current academic thought on the subject while noting the paucity of extant directly relevant research on a potentially important subject. This paper also considers the background and role social media can play for companies within the broader export and internationalization r

送秋波

,Changes in Internal Communications Through the “Home Office” Working Model,on, internal relationship structures and communication between employees in the regular work and home office model. The implementation took place in the form of qualitative interviews with employees of an Austrian technology company. The results show a reduced need for social inclusion (=social isol

乳汁

Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies,’ use of Twitter can be assumed to influence the social capital of the organizations they represent. In this mixed-methods study, this possibly influential relation is examined using the framework of principal-agent theory by focusing on the tweeting behaviors and strategies of CEOs as well as their