Titlebook: Competition in Marketing; Two Essays on the Im Vera Magin Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006 Mana

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書目名稱Competition in Marketing影響因子(影響力)




書目名稱Competition in Marketing影響因子(影響力)學(xué)科排名




書目名稱Competition in Marketing網(wǎng)絡(luò)公開度




書目名稱Competition in Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Competition in Marketing被引頻次




書目名稱Competition in Marketing被引頻次學(xué)科排名




書目名稱Competition in Marketing年度引用




書目名稱Competition in Marketing年度引用學(xué)科排名




書目名稱Competition in Marketing讀者反饋




書目名稱Competition in Marketing讀者反饋學(xué)科排名

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978-3-8350-0432-0Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006

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Christina Domene Moreno,Bar?? Kabakng’s provision of demand-related information (DRI) constitutes a major pillar in this context. Almost “by default“ exists the presumption that provision and usage of DRI leads to more satisfied consumers, more products, and, subsequently, higher profits. Remarkably, very little research has investig

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Prosody, Phonology and Phoneticsctions such as the sum of Euclidean distances or the sum of City Block distances contradict basic notions of product differentiation and therefore contradict the above requirements. Further, I discuss the potential of Weitzman’s measure of diversity to validly measure product differentiation. I offe

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Book 2006ce functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a size

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of distance functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a size978-3-8350-0432-0978-3-8350-9277-8

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Essay I: Managerial Over-Acting,ntly, however, I do not find significant impacts of DRI on firms’ profitability..These findings suggest that managers tend to over-act. By over-acting I mean that managers pursue too many new product activities that only seemingly amount to new product opportunities. Importantly, such over-acting di