Titlebook: Communication Theory for Humans; Communicators in a M Neil O‘Boyle Textbook 2022 The Editor(s) (if applicable) and The Author(s), under exc

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書目名稱Communication Theory for Humans讀者反饋學科排名

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Narrators: A Narrative Approach to Human Communication,ent’ time, space, and identity. It then considers Walter Fisher’s ‘narrative paradigm’, which characterises human beings as storytellers first and foremost. It explores Fisher’s analysis of the Ronald Reagan presidency of the United States in the 1980s and compares this to the simple yet successful

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Influencers: Person-to-Person Influence in the Networked Era,ial media influencers. It begins by examining the early work of Elihu Katz and Paul Lazarsfeld, which suggested that opinion leaders act as intermediaries between media and their audiences (what became known as the two-step flow theory). It then explores the workings of celebrity influence and how c

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