Titlebook: Commodity Marketing; Strategies, Concepts Margit Enke,Anja Geigenmüller,Alexander Leischnig Book 20221st edition The Editor(s) (if applicab

墊子

Central tendency and dispersion strengthens customer loyalty. CRM allows organizations to develop genuine relationships with each customer; keeping the most valuable customers, expanding relationships with customers with high potential value, and maximizing the value of customers with low potential and low current value. In this

Vaginismus

WATER

熔巖

Book 20221st editionizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services..

Asseverate

Licentious

G-spot

牽索

On Price Roles and Budget Brandingterns of price perceptions for evaluation and consideration of low-price offerings and contribute to the understanding of equifinality, causal asymmetry, and valence reversals in the study of price as cue.

宴會(huì)

Book 20221st edition. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guid

吸引力

https://doi.org/10.1007/978-3-031-59831-9 chapter presents the results of an empirical study on price knowledge and price discount expectations of telecommunications customers. The findings show that customers have high normative price discount expectations; four in five customers expect discounts on their return to a previous telecommunications provider.