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Titlebook: City Branding and New Media; Linguistic Perspecti Maria Cristina Paganoni Book 2015 Palgrave Macmillan, a division of Macmillan Publishers

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發(fā)表于 2025-3-21 18:39:00 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱City Branding and New Media
副標題Linguistic Perspecti
編輯Maria Cristina Paganoni
視頻videohttp://file.papertrans.cn/227/226801/226801.mp4
圖書封面Titlebook: City Branding and New Media; Linguistic Perspecti Maria Cristina Paganoni Book 2015 Palgrave Macmillan, a division of Macmillan Publishers
描述This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
出版日期Book 2015
關(guān)鍵詞City branding; digital genres; heritage; media discourse; multimodality; new media; world fairs; branding; e
版次1
doihttps://doi.org/10.1057/9781137387967
isbn_ebook978-1-137-38796-7
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2015
The information of publication is updating

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Expos and the Rhetoric of Sustainability,eveals a gap between what is meant by eco-sustainability in China’s national English-language papers and the international press, in the case of Milan the sustainability topos, central to the city’s rebranding and the propaganda of the organising committee, encompasses a broad range of meanings, almost to the point of their mutual incompatibility.
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spective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.978-1-137-38796-7
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