Titlebook: Childhood and Consumer Culture; David Buckingham,Vebj?rg Tingstad Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Commercial Enculturation: Moving Beyond Consumer Socializationjunctions that remain between the fields of childhood studies and consumer studies. On the one hand, as I have argued elsewhere (Cook 2004b, 2008), those writing in and for a specifically “childhood studies” audience tend to ignore or marginalize the material and commercial aspects of children’s exi

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