Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C

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Deserving Pleasure through Pain: An Abstract,rict diet and exercise program, are often associated with pain (Liu, Mattila, and Bolton 2018). In fact, researchers studying fitness have found that pain is a fundamental component of exercise (O’Connor and Cook 1999). In addition to exercise, diets bring about bodily discomfort as well (Fuhrman et

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,From Birthdays to Anniversaries: The Rituals of Celebrating a Brand’s Age?Insights and Research Ageiversaries) is neglected. Building on three streams of literature (birthdays as rituals, organizational rituals, and corporate brand heritage), this research aims to extend theory on brand management by answering the following research objectives: (a) to understand the ritual associated with brand a

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What Are You Looking At? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insiger those images in which figures/people face inwards as opposed to outward, particularly when these figures/people are located away from the center of the framed image toward the periphery (e.g., Chen and Scholl 2014; Minton, Sperber, and Hernik 2020; Palmer and Langlois 2017; Palmer, Gardner and Wi

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Self-Augmentation and Consumer Experiences: An Exploratory Study: An Abstract,s‘ lives and decisions, it is essential to continue expanding the research into the lived experience of AR-mediated shopping (Chylinski et al. 2020). Hence this paper focuses on the self-augmentation experiences through the virtual product try-on apps. The virtual try-on apps let consumers try out v

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Brand Personality of Presidential Candidates: An Abstract, societal priorities (post-materialism) for the country (Inglehart 1977, 1981), political orientation (Nail et al. 2009), and comparative life satisfaction (Meadow et al. 1992) explain voter preference for different political brand personalities in Presidential candidates..In order to select which b

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