Titlebook: Casebook of Chinese Business Management; Mingyue Fan,Limin Wang,Dragana Ostic Book 2022 The Editor(s) (if applicable) and The Author(s), u

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Silvana Guioli,Robin Lovell-Badgeproposed to pursue business development aggressively and “pay attention to team building.” At the end of 2018, the company began to plan and design “the systematic construction of talent management”, Based on an analysis of the development situation and its strategic orientation, a management compet

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Nonlinear Systems: Global Theory,escribes how the enterprise sticks to its original mission when encountering difficulties in the industry and how it uses “Internet plus” agriculture to upgrade the tea industry in Guizhou. Finally, the case describes three strategic choices for resource integration in Qianzhiguan. Through the case

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Nonlinear Systems: Global Theory, of geographical indication (GI) products* in Xinjiang. Combining marketing theory and practice, Tianxiaxiang conducted a series of innovations in brand marketing strategy including enterprise naming, product packaging, brand culture, advertisement, marketing channel, brand communication, the sharin

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