| 書(shū)目名稱 | Case Studies in Strategic Management | | 副標(biāo)題 | How Executive Input | | 編輯 | Gunther Friedl,Andreas Biagosch | | 視頻video | http://file.papertrans.cn/223/222286/222286.mp4 | | 概述 | Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisions.Presents a new approach to case studies applied at the TUM School of Management.Includes two ca | | 叢書(shū)名稱 | Management for Professionals | | 圖書(shū)封面 |  | | 描述 | .Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management.?In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.?.The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.. | | 出版日期 | Book 2019 | | 關(guān)鍵詞 | Case Method; Executive Education; Business School; UNU GmbH; UBS; Commerzbank AG | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-95555-1 | | isbn_softcover | 978-3-030-07057-1 | | isbn_ebook | 978-3-319-95555-1Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer International Publishing AG, part of Springer Nature 2019 |
The information of publication is updating
|
|
|Archiver|手機(jī)版|小黑屋|
派博傳思國(guó)際
( 京公網(wǎng)安備110108008328)
GMT+8, 2026-1-20 15:01
發(fā)表于 2025-3-21 19:01:26
