Titlebook: Campaign Strategy in Direct Democracy; Laurent Bernhard Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 camp

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Message Delivery,to effectively get the main messages across. In the following section, I will argue that political actors involved in direct-democratic campaigns primarily target their own constituencies. In addition to this mobilizing strategy, however, focusing on swing voters is of crucial importance, as winning

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