Titlebook: Business Relationship Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Book 2015 Springer-V

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Michael Kleinaltenkamp,Wulff Plinke,Ingmar GeigerA clear focus on supplier-customer relationships in business-to-business markets.Combines practical relevance for executive education with scientific rigor of the latest research results.Includes conc

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Strategies of Business Relationship Managementics. Sometimes, handling parallel business relationships with competing customers demands extra attention. At other instances, employing one’s corporate network to create extra value for customers in a business relationship is an important strategic consideration.

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Jasminka Hasic Telalovic,Mehmed Kantardzicics. Sometimes, handling parallel business relationships with competing customers demands extra attention. At other instances, employing one’s corporate network to create extra value for customers in a business relationship is an important strategic consideration.

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Book 2015cated to illustrating and reflecting these concepts and their corresponding?methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-

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https://doi.org/10.1007/978-3-030-72805-2me delivery are two distribution concepts aimed at strengthening supplier-customer bonds. Complaint management and fostering personal relationships between supplier and customer personnel are discussed as important communication instruments. Finally, creating innovative pricing models can also help strengthen customer loyalty.

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