| 期刊全稱 | Brands | | 期刊簡稱 | The New Wealth Creat | | 影響因子2023 | Susannah Hart (Director),John Murphy | | 視頻video | http://file.papertrans.cn/191/190421/190421.mp4 | | 圖書封面 |  | | 影響因子 | Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands. | | Pindex | Book 1998 |
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