Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 2019Latest edition The Editor(s) (if applicable) and The Author(s), under exclusive lic

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What Is Brand Hate?on of brand injustice and unfairness are discussed as the starting point of brand hate. The components of brand hate are conceptualized as “cold”, “cool”, and “hot” brand hate in light of consumer psychology and behavior literature. Types of consumer brand hate and potential hate interactions among

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Managing Brand Hatend solutions for market peace. Brand hate management process is discussed in three distinct steps: (1) Listen; (2) Engage; and (3) Negotiation. A specific decision algorithm when dealing with brand haters taking in account of the origin of hate (either company-related or consumer-related brand hate)

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Günter SiglThis monographs provides a comprehensive overview over astroparticle physics.To my knowledge there is currently no comparable monograph on the market. Other works typically focus on subtopics such as

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