Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018

親屬

反抗者

World-Forming: The Agentic Consumer,ision-making as theorised by Daniel Kahneman. This is followed by an explication of human beings as world-forming, and a discussion about how while certain elements of neuromarketing see the consumer as an agentic individual, the discourse nevertheless seems to return to some form of instrumentalism

半導(dǎo)體

Self-Determination and Implications of Mining the Brain,ates neuromarketing discourse as a form of public knowledge dissemination and creation fundamental to a surveillance society. The chapter begins with an account of how neuromarketing seeks to produce biovalue from consumer data, all of which are predicated on the act of instrumentalisation comprisin