| 期刊全稱 | Back to the Future: Using Marketing Basics to Provide Customer Value | | 期刊簡(jiǎn)稱 | Proceedings of the 2 | | 影響因子2023 | Nina Krey,Patricia Rossi | | 視頻video | http://file.papertrans.cn/181/180208/180208.mp4 | | 發(fā)行地址 | Provides current research on customer value in a world of evolving technology.Examines ways in which marketers can provide greater value for companies, consumers and society.Features the full proceedi | | 學(xué)科分類 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 圖書封面 |  | | 影響因子 | .This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around | | Pindex | Conference proceedings 2018 |
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