Titlebook: B2B eCommerce; Basics, Business Mod Gerrit Heinemann Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Book 2023mmerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered..

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Pranee Liamputtong,Zoe Sanipreeya Riceetitions or clients of the multi-award-winning digital agency “Kommerz – The Frontend Company GmbH” from Essen, which specializes in B2B shops. All of the shop examples presented are characterized by above-average usability criteria. The data, facts and figures for the examples shown were largely ta

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https://doi.org/10.1007/978-3-030-45009-0he main risks for start-ups in B2B eCommerce, of which experience shows that only a small proportion will survive in the long term unless the basic commercial principles are also taken into account as part of realistic business planning. Conversely, a major risk for the many B2B multi-channel provid

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