Titlebook: B2B Marketing; A Guidebook for the Uwe G. Seebacher Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generatornd tablets in sales, more and more companies rely on a digital lead capturing solution. This chapter explains the advantages of digitalization and automation of the lead capturing process and the cost savings that can be realized with an appropriate solution.

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From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Contents and Google algorithms evolving rapidly, SEO has become more contextual and intelligent. This has opened up unseen opportunities for B2B marketers to not only optimize their content strategy but to organize online content in completely new ways. This article gives a fresh perspective on SEO and exp

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Strategic Account-Based Marketing: How to Tame This Beastplans. Since this report by Sirius Decisions in 2017, ABM has continued to dominate the global B2B Marketing industry, with few signs of slowing. Investment in ABM continues to take an increasing share of marketing investment..It is widely believed that ABM has become synonymous with best practice B

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Book 2021ed and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come..

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The Topology of Surface Singularities,ause the true competitors of the future are the Amazons and Alibabas of this world. This chapter is intended to highlight the causes of this pressure for change and thereby create awareness that not only the entire training sector in the discipline of marketing but also the entire top management of