Titlebook: Augmented Reality and Virtual Reality; The Power of AR and M. Claudia tom Dieck,Timothy Jung Book 2019 Springer Nature Switzerland AG 2019

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https://doi.org/10.1007/978-3-030-43699-5ent related to retail practices. However, interpretations and explanations as to what exactly v-commerce refers to and comprises are inconsistent. This paper addresses the fluid conceptualisation of the v-commerce terminology and advocates the usage of v-commerce terminology exclusively for referrin

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https://doi.org/10.1007/978-3-030-43699-5urnal articles from the 22?years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline. Over half of all papers focus on the need to understand the VR shopping consumer, yet no consensus e

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