Titlebook: Applying Behavioural Science to the Private Sector; Decoding What People Helena Rubinstein Book 2018 The Editor(s) (if applicable) and The

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Book 2018comes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.?.The first part of the book discusses the underlying theory and principles behind behavioural sci

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