Titlebook: Advances in National Brand and Private Label Marketing; Second International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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Leftovers of the Solar System Formation,ver, in the academy, there is still no consensus on how to designate this phenomenon, as many terms have been used to describe it. The objective of this research is to provide elements that help to determine the most appropriate way to label this phenomenon through the review of more than 320 academ

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Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese Overview:

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A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in SpainOverview:

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