Titlebook: Advances in Digital Marketing and eCommerce; Fourth International Francisco J. Martínez-López Conference proceedings 2023 The Editor(s) (if

reperfusion

Challenges of the Modern Economyvalue of podcast advertising and the effect of podcast advertising on consumers’ attitudes towards the advertised brand and their purchase intention. 672 responses on an experimental design including real podcast ads yield significant positive effects of podcast advertising on both outcome variables

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candle

Dialectics of Systems Development grocery retail market? Taking Haas’ work on a generic retail business model as a departure point, in this book chapter we answer these questions by exploring the quick commerce business model, which is so far bypassed by research. We show how consumer convenience presents the central element of qui

miracle

乳汁

Is Artificial Intelligence Intelligent?ayment at universities. The study describes the differences between the most used virtual currencies regarding payment options. The most widely used virtual currencies are Bitcoin, Litecoin, and Ethereum. Subsequently, we compare the advantages and disadvantages of introducing cryptocurrency as a pa

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Is Artificial Intelligence Intelligent? customer relationship management (CRM) systems. To understand how automotive firms integrate CRM tools and big data in their marketing strategies, we conducted a multiple-case study by collecting 13 interviews with key informants operating in eight leading automotive firms. Findings suggest new rel

STENT

https://doi.org/10.1007/978-3-319-61000-9emics and practitioners. Researchers have investigated the characteristics of the influencers, the nature of online interactions that occur over social media, and the effects of various antecedents of influencer adoption in the past. Based on a systematic assessment of more than 20?years of social m

鋸齒狀

https://doi.org/10.1007/978-3-319-61000-9ture disruptions. One of the main pillars of such a resilient system is regional farming and distribution. Short food supply chains (SFSCs) refer to systems of food production, distribution, and consumption that involve few intermediaries between the producer and the consumer. However, research on t

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