Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

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Induction

Conference proceedings 2022ce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others..

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Optimal Sizing for Residential CHP Systemr characteristics, such as share of store visits, social media use, and email receptivity, were associated with customer engagement behaviors. Customers’ email receptivity moderated the impact of channel characteristics, including web usability and store proximity.

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Grazyna Chaberek-Karwacka,Marek Chrzanowskithe power - beyond media- to affect brand attitude, confirming the concurrent importance of complex relations. Though limited to a Country and a precise crisis period, the analysis offers some insights on the components of a successful brand strategy.

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