Titlebook: Advances in Advertising Research X; Multiple Touchpoints Enrique Bigne,Sara Rosengren Book 2019 Springer Fachmedien Wiesbaden GmbH, part of

只看該作者 · 發(fā)表于 2025-3-24 02:10:52

Barbara Korte,Laura Ma Lojo-Rodríguezal., 2018): (1) celebrities; (2) typical consumers; (3) professional experts; and (4) company spokespeople. The presence of personalities in advertising has received the attention of researchers from many and diverse fields, especially to establish that its inclusion in the advertising message increases efficiency.

只看該作者 · 發(fā)表于 2025-3-24 04:22:42

Advances in Advertising Research X978-3-658-24878-9Series ISSN 2626-0328 Series E-ISSN 2626-0336

只看該作者 · 發(fā)表于 2025-3-24 09:26:41

Nature and Man: Crime and Punishmentlevision where the voice is employed to reach the consumers on a cognitive and an emotional level and motivate them to take action. Regrettably, research into the influence of advertising voices is scant and cross-cultural research is almost non-existent.

只看該作者 · 發(fā)表于 2025-3-24 11:12:33

只看該作者 · 發(fā)表于 2025-3-24 18:16:10

只看該作者 · 發(fā)表于 2025-3-24 21:11:37

只看該作者 · 發(fā)表于 2025-3-25 01:42:49

Enrique Bigne,Sara RosengrenPublication in the field of economic sciences.Collection of essays on advertising, communication, marketing and media management.Essays on advertising effectiveness

		自動(dòng)登錄	找回密碼
密碼			To register

關(guān)于派博傳思			派博傳思旗下網(wǎng)站			友情鏈接
派博傳思介紹	公司地理位置	論文服務(wù)流程	影響因子官網(wǎng)	吾愛論文網(wǎng)	大講堂	北京大學(xué)	Oxford Uni.	Harvard Uni.
發(fā)展歷史沿革	期刊點(diǎn)評	投稿經(jīng)驗(yàn)總結(jié)	SCIENCEGARD	IMPACTFACTOR	派博系數(shù)	清華大學(xué)	Yale Uni.	Stanford Uni.
\|Archiver\|手機(jī)版\|小黑屋\| 派博傳思國際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-7 01:43
Copyright © 2001-2015 派博傳思京公網(wǎng)安備110108008328 版權(quán)所有 All rights reserved