Titlebook: Advances in Advertising Research IX; Power to Consumers Verolien Cauberghe,Liselot Hudders,Martin Eisend Book 2018 Springer Fachmedien Wies

maladorit

https://doi.org/10.1057/9781137320582ames have become more sophisticated, so too has in-game advertising. Brands now have two distinct options when looking to invest advertising dollars in games; static placements and dynamic placements (Interactive Advertising Bureau, 2014).

PAEAN

制定法律

https://doi.org/10.1007/978-3-658-22681-7Advertising; Branding; Media; Marketing; Communication; Digital Marketing

使害怕

978-3-658-24866-6Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018

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共同時代

記成螞蟻

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KIN

https://doi.org/10.1007/978-3-319-67813-9ded advertising, as the brand is embedded into the content (Bhatnagar et al., 2003). Although this practice is used in other forms of media such as television, movies, vlogs, and video games, embedded advertising usage in music videos grew by 15.9% in 2015 with over 1,100 brands working with artists (PQ Media, 2015; Smith, 2017).

TIGER

Achilles and the (Sexual) History of BeingAccording to a survey of 1,102 B2B marketers in North America in 2016 by Content Marketing Institute and MarketingProfs (Pulizzi and Handley, 2016), 89% of the respondents use CM, and 88% consider it an important component of their marketing program.