Titlebook: Advances in Advertising Research (Vol. 2); Breaking New Ground Shintaro Okazaki Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden Gm

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Advances in Computer Science and Technology(Woltman-Elpers et al., 2003), marketers are exploring various new ways to convey brand-related messages to consumers. One of the proposed techniques is product or brand (name) placement, which is defined as the incorporation of a brand name into an entertainment vehicle (Ferraro and Avery, 2000). P

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Integer Mathematical Programming casual browser games constructed around one particular brand, and in most cases they are available for free either on the manufacturer’s own site or on a high-traffic website (Lee and Youn, 2008; Svahn, 2005; Waiguny and Terlutter, 2009). Like TV advertising, advergames are part of marketing commun

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https://doi.org/10.1007/978-1-4757-2078-5experience mild cognitive impairments (Visser et al, 2002). Medical research states that through early diagnosis of symptoms the disease process can be slowed down (Seltzer, 2007; Bain et al., 2008). The main concern is then to make the population at risk aware of the importance of early diagnosis a

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https://doi.org/10.1007/978-1-4757-2078-5 (European Commission, 2008; Moser, 2010). This issue has garnered increased attention since the late eighties (Nerlich et al., 2010). At first, a great deal of media and public debate centered on the existence of climate change; later, the discussion shifted to the origins of climate change and glo

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Shellability and Homotopy Type,o provide information on new and existing products and services. Economic health of both buyers and competitors is affected if the advertising system is injected with false or misleading claims. Thus, Government and self-regulation associations should create a set of rules which define and control t

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Edward L. Keenan,Leonard M. Faltzness of advertising is strongly influenced by its ability to target a specific, preferably homogeneous, target market. Advertising in South Africa is often targeted at a heterogeneous audience with a standardized message. The HIV/AIDS pandemic in South Africa is a major concern, especially amongst a

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Harness

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https://doi.org/10.1007/978-3-322-84371-5dia use. But what happens to daily routines and media usage when an event occurs that drastically changes the circumstances of our lives? Peoples′ lives can be transformed by major changes: some might be intentional, such as occupational changes or relocations, e.g. leaving the parental home for the