| 書目名稱 | Winning American Hearts and Minds | | 副標(biāo)題 | China’s Image Buildi | | 編輯 | Xiuli Wang | | 視頻video | http://file.papertrans.cn/1029/1028845/1028845.mp4 | | 概述 | Presents in-depth investigation of China’s image-building efforts in the 21st century.Provides an empirical analysis of China in the eyes of Americans.Offers a quantitative analysis of China’s public | | 圖書封面 |  | | 描述 | This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public‘s view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.? | | 出版日期 | Book 2020 | | 關(guān)鍵詞 | China; The United States; National Image; Public Diplomacy; Mass Communication; International Relations; U | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-15-3184-2 | | isbn_softcover | 978-981-15-3186-6 | | isbn_ebook | 978-981-15-3184-2 | | copyright | Springer Nature Singapore Pte Ltd. 2020 |
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