Titlebook: Wine and Tourism; A Strategic Segment Marta Peris-Ortiz,María de la Cruz Del Río Rama,Ca Book 2016 Springer International Publishing Switz

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Losso Flavia Baratieri,Raquel Maria Fontes do Amaral Pereira

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Raúl Gómez-Martínez,Camilo Prado-Román,Francisco Díez-Martín

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Wine Routes and Territorial Events as Enhancers of Tourism Experiences, the tourism market is strong—they are even key assets for territorial branding. This chapter concentrates on the role of wine routes in creating and promoting valuable tourism events rooted in specific local identities. A success Italian case—the Franciacorta Wine Route’s set of events—is analyzed

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Hotel Ships on the Douro River and Their Relationship with the ,, allows us to map the tourist operations that merge the potential of the river and that of the ., and then, to reflect about the selected combinations. More particularly, we aim to determine the kinds of wine tourism experiences that are being included in the Douro river cruise programmes in order t

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The Wine Routes of Spain Products Club: The Case of the Ribera of Guadiana Wine Route (Spain),s an opportunity of development for one of the poorest regions of Spain such as the Autonomous Community of Extremadura. This region, even being among the major producing regions of quality wines from Spain, is just taking off with the wine. Therefore, this situation could be an opportunity for the

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