標(biāo)題: Titlebook: Emotional Banking; Fixing Culture, Leve Duena Blomstrom Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Banking.Digital bank [打印本頁(yè)] 作者: VERSE 時(shí)間: 2025-3-21 18:09
書(shū)目名稱Emotional Banking影響因子(影響力)
作者: octogenarian 時(shí)間: 2025-3-21 21:25 作者: 欲望小妹 時(shí)間: 2025-3-22 00:41
Duena BlomstromDevelops a unique concept (“Emotional Banking”) that speaks to the core of what is broken in banking today.Showcases a series of real-life examples of brands that have achieved success as case studies作者: 魯莽 時(shí)間: 2025-3-22 07:28
http://image.papertrans.cn/e/image/308667.jpg作者: Lasting 時(shí)間: 2025-3-22 10:02 作者: 和平主義 時(shí)間: 2025-3-22 13:42
Keith J. Dreyer,Amit Mehta,James H. ThrallAn overview of retail banking products and why banks need to stop trying to sell products and realize they are purveyors of emotionally charged services. Outlining the concept of money moments and describing the origins and fundamentals of invisible banking.作者: 和平主義 時(shí)間: 2025-3-22 19:42
Bruce I. Reiner MD,Eliot L. Siegel MDA collection of anecdotes—or perhaps horror stories—from consumer banking, crowd-sourced from FinTech giants Brett King, Jim Marous, Chris Skinner, and Ron Shevlin—bookended with my own illustrious encounters with constrictive onboarding systems and an example of systemic communication breakdown.作者: dissolution 時(shí)間: 2025-3-22 23:54 作者: 全面 時(shí)間: 2025-3-23 05:14 作者: Blanch 時(shí)間: 2025-3-23 07:03 作者: Communal 時(shí)間: 2025-3-23 12:38
Stefano Triberti,Eleonora Brivio from buzzwords to categories of technology where innovation is happening overall, as well as back-end and front-end specifically. Categories of FinTech challengers as well as identifying the real threat.作者: 蛙鳴聲 時(shí)間: 2025-3-23 17:34 作者: 茁壯成長(zhǎng) 時(shí)間: 2025-3-23 19:08 作者: Sedative 時(shí)間: 2025-3-23 22:29 作者: Cholagogue 時(shí)間: 2025-3-24 04:14
What Is Emotional Bankingnt answer being “no”?—springs an exploration of the irrational loyalty that keeps consumers attached to their bank to a greater extent than they are to their spouse. An examination of the concepts of Good and Bad Money Moments as well as examples of the surprise and delight true brands can elicit through well-executed customer service.作者: Antagonism 時(shí)間: 2025-3-24 09:05
https://doi.org/10.1007/978-3-319-75653-0Banking; Digital banking; FinTech; Financial technology; Branding; Emotional Banking作者: Ornament 時(shí)間: 2025-3-24 13:08 作者: 挑剔小責(zé) 時(shí)間: 2025-3-24 18:25
Stefano Triberti,Eleonora Brivio from buzzwords to categories of technology where innovation is happening overall, as well as back-end and front-end specifically. Categories of FinTech challengers as well as identifying the real threat.作者: Nonflammable 時(shí)間: 2025-3-24 20:55
Xuejun Zhong,Bing Hao,Michael K. Channt answer being “no”?—springs an exploration of the irrational loyalty that keeps consumers attached to their bank to a greater extent than they are to their spouse. An examination of the concepts of Good and Bad Money Moments as well as examples of the surprise and delight true brands can elicit th作者: amenity 時(shí)間: 2025-3-25 01:35
Susan Eisenbach,Christopher Sadlerg intensely emotionally connected experiences (EX) and then a few examples of the banks that have examples of EX in some of the features of their digital offering such as mBank, CBA, Barclays Pingit, Simple along with an analysis as to why each of those features creates a Good Money Moment and posit作者: IST 時(shí)間: 2025-3-25 05:41
Objektorientierte Programmierung, level of its structure and how this enables an entirely different way of building propositions that the consumers can fall in love with. This chapter offers a dissection of the elements of a good brand from Product to Advertising and Brand soul and a series of examples of brands that have succeeded作者: 加入 時(shí)間: 2025-3-25 11:02
Natürliche Programme und Algorithmenannot do so before deep cultural transformation, and shows an example of a bank (DBS) who has underwent conscious change in their culture to achieve this. It also introduces the sine qua non elements that will affect said change: knowledge, courage (and its relationship to language), and passion and作者: 使人煩燥 時(shí)間: 2025-3-25 14:13
https://doi.org/10.1007/978-3-642-77277-1create a habit of engaging in the dialogue that is meant to breed passion and courage. In the examples of the banks that have implemented it, the program starts at the top of the organization with executives asked to learn about the industry conversation and to become part of it by expressing their 作者: cardiovascular 時(shí)間: 2025-3-25 16:19 作者: PET-scan 時(shí)間: 2025-3-25 20:50 作者: AGOG 時(shí)間: 2025-3-26 04:02
https://doi.org/10.1007/978-3-322-86046-0 one of the worst problems the industry faces today—the lack of clear discourse. When analyzing the use of language in retail banking today, it is clear that the terminology employed is unnecessarily complicated and filled with unhelpful acronyms which stifles dialogue and makes innovation impossibl作者: Allure 時(shí)間: 2025-3-26 07:33 作者: overwrought 時(shí)間: 2025-3-26 10:45
Susan Eisenbach,Christopher Sadlertal offering such as mBank, CBA, Barclays Pingit, Simple along with an analysis as to why each of those features creates a Good Money Moment and positive emotional experience and makes the consumer think of the respective bank as a brand.作者: 與野獸博斗者 時(shí)間: 2025-3-26 13:12
Natürliche Programme und Algorithmenhis. It also introduces the sine qua non elements that will affect said change: knowledge, courage (and its relationship to language), and passion and how they should be bred internally through methods such as the ones detailed in the chapters below.作者: seroma 時(shí)間: 2025-3-26 20:45 作者: Stagger 時(shí)間: 2025-3-27 00:21
EX—Perspective on Modern Digital Bankingtal offering such as mBank, CBA, Barclays Pingit, Simple along with an analysis as to why each of those features creates a Good Money Moment and positive emotional experience and makes the consumer think of the respective bank as a brand.作者: 縱火 時(shí)間: 2025-3-27 04:35 作者: GEN 時(shí)間: 2025-3-27 06:50
Everyone’s a Designerthe principle of Human Centered Design and have them use that as integral part of any work they do. The chapter analyzes the difference between mere user experience (UX) and emotional experience (EX) and how the distinction, if it permeates the organization, can be a lever to change the culture and empower brand creation in banks.作者: 放肆的我 時(shí)間: 2025-3-27 12:05 作者: exhilaration 時(shí)間: 2025-3-27 16:34 作者: nitric-oxide 時(shí)間: 2025-3-27 21:10 作者: Reverie 時(shí)間: 2025-3-27 23:01 作者: 慌張 時(shí)間: 2025-3-28 03:25
Banks and Brands at becoming addictively beloved by consumers such as JetBlue or Ted Baker and wraps up with figures to show that being a valuable brand has clear, quantifiable economic impact and those that achieve it reap monetary results.作者: Carcinogenesis 時(shí)間: 2025-3-28 08:58 作者: chiropractor 時(shí)間: 2025-3-28 10:28
The Intrapreneur Warrior’s Guide out. The chapter contains the definition of Intrapreneurship as seen by JP Nicols—the first one to use the concept in FinTech—and a clear Dos and Don’ts’ for intrapreneurs section offering practical advice for those willing to undertake the challenge.作者: figurine 時(shí)間: 2025-3-28 16:05 作者: indicate 時(shí)間: 2025-3-28 22:09 作者: 破譯密碼 時(shí)間: 2025-3-29 00:35
The Relationship Between Financial Services and Technologyood by “FinTech,” to whether banks are likely to retain the direct relationship to the consumer or will become what is commonly referred to as “dumb pipes”—i.e., offerers of banking services infrastructure for other players who will design better frontend experiences.作者: crumble 時(shí)間: 2025-3-29 04:50
FinTech—Trends, Players, Challengers, and Bubbles from buzzwords to categories of technology where innovation is happening overall, as well as back-end and front-end specifically. Categories of FinTech challengers as well as identifying the real threat.作者: CAGE 時(shí)間: 2025-3-29 08:41
What Is Emotional Bankingnt answer being “no”?—springs an exploration of the irrational loyalty that keeps consumers attached to their bank to a greater extent than they are to their spouse. An examination of the concepts of Good and Bad Money Moments as well as examples of the surprise and delight true brands can elicit th作者: Alveolar-Bone 時(shí)間: 2025-3-29 15:04 作者: Cubicle 時(shí)間: 2025-3-29 19:13 作者: 眨眼 時(shí)間: 2025-3-29 20:50
Changing Culture to Build a Brandannot do so before deep cultural transformation, and shows an example of a bank (DBS) who has underwent conscious change in their culture to achieve this. It also introduces the sine qua non elements that will affect said change: knowledge, courage (and its relationship to language), and passion and
