標(biāo)題: Titlebook: Brand Fans; Lessons from the Wor Aaron C.T. Smith,Constantino Stavros,Kate Westberg Book 2017 The Editor(s) (if applicable) and The Author( [打印本頁(yè)] 作者: Combat 時(shí)間: 2025-3-21 19:10
書(shū)目名稱Brand Fans影響因子(影響力)
書(shū)目名稱Brand Fans影響因子(影響力)學(xué)科排名
書(shū)目名稱Brand Fans網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱Brand Fans網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱Brand Fans被引頻次
書(shū)目名稱Brand Fans被引頻次學(xué)科排名
書(shū)目名稱Brand Fans年度引用
書(shū)目名稱Brand Fans年度引用學(xué)科排名
書(shū)目名稱Brand Fans讀者反饋
書(shū)目名稱Brand Fans讀者反饋學(xué)科排名
作者: 平 時(shí)間: 2025-3-21 22:36 作者: Fraudulent 時(shí)間: 2025-3-22 02:05 作者: ELUDE 時(shí)間: 2025-3-22 06:07 作者: 狂熱語(yǔ)言 時(shí)間: 2025-3-22 12:04
2.2.1.2.3 Alkylradicals with 3R,ll as with like-minded fans. Attachment and passion grows commensurate with the contributions made. As a result, consumers convert themselves volitionally from sideline supporters to engaged co-creators of the brand’s identity and, therefore, its offerings.作者: 易于交談 時(shí)間: 2025-3-22 12:54 作者: promote 時(shí)間: 2025-3-22 20:32
2.2.1.2.3 Alkylradicals with 3R,significance that goes far beyond a linear brand proposition. We show how the mature communication networks that have evolved around intersecting communities hold valuable lessons for all kinds of brands seeking improved identification.作者: TIGER 時(shí)間: 2025-3-23 01:10
2.2.1.2.3 Alkylradicals with 3R,ing decisions, often including those enabling consumers to fluidly control their own content. Sport recognises that the best brands incorporate digital destinations as part of their value propositions.作者: 把手 時(shí)間: 2025-3-23 02:13 作者: 道學(xué)氣 時(shí)間: 2025-3-23 08:18
Pitch Partners: Customers as Players and Collaborators,ll as with like-minded fans. Attachment and passion grows commensurate with the contributions made. As a result, consumers convert themselves volitionally from sideline supporters to engaged co-creators of the brand’s identity and, therefore, its offerings.作者: 小淡水魚(yú) 時(shí)間: 2025-3-23 11:43 作者: 大炮 時(shí)間: 2025-3-23 15:45 作者: 喃喃訴苦 時(shí)間: 2025-3-23 19:18
Dynamic Data: Branding the Digital Drive,ing decisions, often including those enabling consumers to fluidly control their own content. Sport recognises that the best brands incorporate digital destinations as part of their value propositions.作者: miniature 時(shí)間: 2025-3-23 22:43
Conclusion: Future Brand Fans, it will shift sinuously, matching an individual’s temporal and contextual needs. As consumers become further overburdened with options, marketers will have to invent new ways to become central to consumers’ purchasing habits.作者: 粉筆 時(shí)間: 2025-3-24 05:55 作者: Genistein 時(shí)間: 2025-3-24 08:00
2.2.1.2.3 Alkylradicals with 3R,w the insights from these brands will be presented through three themes in the forthcoming chapters, the first focussing on the co-creation of value, the second on approaching brands as clubs of exclusive belonging, and the third on the powerful channels through which connections and identification can be canalised.作者: 厚顏無(wú)恥 時(shí)間: 2025-3-24 11:59
2.2.4.5 Other aryloxy radicals,we find an unprecedented intensity of passion that extends further than conventional product loyalty, holds resilient in the face of product failure, and engenders uncompromising personal commitment. Somewhere between social acceptance and exclusivity, sport brands create consumption experiences with brand fans that linger as immortal moments.作者: 歌曲 時(shí)間: 2025-3-24 16:54
2.2.4.3 Disubstituted phenoxy radicals,elivery affords, in order to meet the specialised nuances of consumer preferences. Mobile channels also bolster consumers’ experiences through personalised content. The chapter emphasises that a brand must manage its social hub, as a whole entity, in a process of social “curation”, keeping in mind the consumer “conscience”.作者: 埋葬 時(shí)間: 2025-3-24 19:01 作者: anniversary 時(shí)間: 2025-3-24 23:59
advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding..978-3-319-84032-1978-3-319-48854-7作者: Cabg318 時(shí)間: 2025-3-25 07:10 作者: 下邊深陷 時(shí)間: 2025-3-25 09:43 作者: 用肘 時(shí)間: 2025-3-25 14:00 作者: Iniquitous 時(shí)間: 2025-3-25 15:49
Connected Communities: Icons and Tribalism,s. The chapter takes the engaged, co-creating brand fan a step further. It explains how individuals and brands become intertwined through communities built upon ritualistic, tribal practices. Fan communities endure because they merge the iconic identities of sport brands with the vicarious appetites作者: 欲望小妹 時(shí)間: 2025-3-25 21:02
Passionate Partisans: Lifelong Loyalty,s create consumption experiences with brand fans that linger as immortal moments of immense value. The chapter examines how sport brands have nurtured new levels of consumer loyalty. It exposes sport’s unique methods for crafting a lifelong link between product and consumption. At the intersection, 作者: Glaci冰 時(shí)間: 2025-3-26 02:09 作者: isotope 時(shí)間: 2025-3-26 04:30
Enhanced Experiences: Enlisting the Fanatic,ntity in a process of social “curation”, a trail of brand fans follows. The chapter delves deeper into the potential for augmenting consumers’ experiences in order to create more meaningful connections. A central lesson revolves around modularised branding, which employs the fluid mobility digital d作者: 亂砍 時(shí)間: 2025-3-26 09:22
Conclusion: Future Brand Fans,nt, and brands will face the prospect that there will be no single way of structuring value. With the arrival of the “postmobile consumer”, every ‘thing’ has a sensor connection, and everything is online. One outcome is the emergence of a new category of consumer, the “brand epicurean”, characterise作者: 淘氣 時(shí)間: 2025-3-26 13:35
Aaron C.T. Smith,Constantino Stavros,Kate WestbergReveals the cutting edge branding, value co-creation and customer engagement techniques professional sport employs.Highlights the agile and novel methods used to meet consumer expectation and cultivat作者: LAITY 時(shí)間: 2025-3-26 17:46 作者: Adulate 時(shí)間: 2025-3-26 23:48
2.2.1.2.3 Alkylradicals with 3R,nd value. The chapter presents how the best sporting enterprises have co-created staggering economic, social, and symbolic value through intense partnerships with their consumers that go far beyond what brands can develop through traditional approaches to marketing and communication. It specifies ho作者: PLAYS 時(shí)間: 2025-3-27 04:00 作者: 拋棄的貨物 時(shí)間: 2025-3-27 05:18
2.2.4.3 Disubstituted phenoxy radicals, The chapter begins with a revised perspective of both brand manager and consumer. In respect to the former, brands need “hosts”, not custodians. In respect to the latter, the new consumer is empowered, defined not just by his or her transaction, but also by a market effect. Brand fans seek interact作者: 脫水 時(shí)間: 2025-3-27 10:19 作者: 漫步 時(shí)間: 2025-3-27 17:00
2.2.4.5 Other aryloxy radicals,s create consumption experiences with brand fans that linger as immortal moments of immense value. The chapter examines how sport brands have nurtured new levels of consumer loyalty. It exposes sport’s unique methods for crafting a lifelong link between product and consumption. At the intersection, 作者: Nebulizer 時(shí)間: 2025-3-27 20:26 作者: 安慰 時(shí)間: 2025-3-27 23:45
2.2.4.3 Disubstituted phenoxy radicals,ntity in a process of social “curation”, a trail of brand fans follows. The chapter delves deeper into the potential for augmenting consumers’ experiences in order to create more meaningful connections. A central lesson revolves around modularised branding, which employs the fluid mobility digital d作者: Scleroderma 時(shí)間: 2025-3-28 05:45
2.2.4.5 Other aryloxy radicals,nt, and brands will face the prospect that there will be no single way of structuring value. With the arrival of the “postmobile consumer”, every ‘thing’ has a sensor connection, and everything is online. One outcome is the emergence of a new category of consumer, the “brand epicurean”, characterise作者: 猛擊 時(shí)間: 2025-3-28 09:39
